A popup after 5 seconds a user visits your homepage could help you to get more users on your database. You can offer a new service like "Don't be the last one to know, subscribe now and receive a daily email with the top stories". With this, you can build a strong community that every day want to open and read your emails and also click to read more on the website. This kind of strategy increases your daily website traffic, which means your website increases his value in front of potential sponsors, who will be interested on pay ads on your website.
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